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The Boxing Day Rush

Posted on 4th December 2020 in News

As Christmas approaches, traditionally the housing market begins to quieten down until the New Year. This is understandable, everyone usually finds their wallets a bit lighter in December! Not only that, but December is a busy month for everyone – last minute Christmas shopping, putting your decorations up, wrapping presents and visiting family all take precedence. But is there a reason you should look at putting your house on the market in December? According to statistics, the busiest day of the year for online property portals in Scotland is Boxing Day.

 

For several years, Rightmove has recorded increasingly high numbers of visits to the website on Boxing Day, with activity picking up for the rest of the year (with the exception of New Year’s Eve, of course!)

 

A graph by Rightmove showing an increase in views on their website on Boxing Day 2019

 

The number of people visiting the site has increased over several years, with Rightmove tweeting in 2018 that 25,147,701 people visited the site on Boxing Day 2018, though there were as many as 40 million property views that year, compared to 38 million views in 2017.

 

So, what does this mean for you – the seller? The majority of all enquiries we receive to view properties come from online portals. This is why it’s so important for us to have the perfect marketing for each property. Research has showed buyers make a decision on whether or not they want to view within 10 seconds of looking at a listing, this is why marketing is so important to us and why we take every step to ensure the highest quality of materials.

 

With Rightmove being one of the biggest property portals in Scotland, the figures they have reported are extremely promising for anyone looking to make a December move. These figures, combined with Walker Wylie’s detailed oriented approach to selling properties, can give sellers a lot more ease of mind when it comes to selling in December – we work to get you the price best year round, and Christmas time causes no exception to that. So why not give us a call today and see what we can do for you?

 

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