September Property of the MonthPosted on 18th September 2018 in Property of the Month
Our September property of the month sits in the heart of one of the hottest property areas in the city just now, Finnieston. Selling at closing date in excess of £20,000 over the home report value, we take a look at the detail of what made it such a success.
Location, Location, Location
A property can have more than one key unique selling point, and this two bedroom, third floor apartment certainly fell into that category. While this property was built around 2007, it’s in the last five years that Finnieston has exploded onto the property scene. A flood of stylish eateries, revamped retail outlets, new build properties and exciting plans for the future, has made this area highly popular amongst a variety of demographics.
Choosing our market
It was clear that this property would suit a single person, a couple perhaps looking for their first home, or even students looking for a flat share investment. Our marketing focused, not only on the fantastic West End location, close to local amenities, transport and Glasgow sights, but on the low maintenance aspect of the apartment itself.
Smartly designed, and immaculately kept, the flat offered the ideal move in option for someone looking to buy in the area. In a landscape of sandstone tenements, we knew the modern build would appeal to a specific type of buyer. We drew attention to its smart design, including stylish built in wardrobes, generous bathroom storage and space for a dining table in the living room.
Highlighting the benefits
Lastly, but far from least, we put a big emphasis on the unique residents’ rooftop garden on the second floor, which delivers arguably some of the best views in our city. Our photography skills were put to the test once again, and we ensured we captured the scale of the panoramic view from this truly special addition to the property.
Our photography continued the communication of space through to the apartment itself, where the views help the sleekly designed rooms have a feeling of light and space throughout.
Just 8 days and 12 viewings after our online marketing campaign launched, which saw the property promoted across key national property websites including Rightmove, Prime Location, On The Market and Zoopla, the property sold at closing date, in excess of £20,000 over the home report valuation.
How we did it
Paying attention to the detail of a property is absolutely crucial to ensure results like this are achieved. As was seen with this property, knowing who the target market is for a property and illustrating the less obvious benefits of a home is key in obtaining interest from serious buyers; and helping a property stand out amongst the many other high calibre options in the area.
You could benefit from our fail safe approach and get results like these too, without paying thousands of pounds in commission along the way. We provide this professional and effective service, for a fixed sales fee.* Contact us today to book in a free valuation.
*Our marketing fee is on top of this, and costs £250+VAT