October Property of the MonthPosted on 19th November 2018 in News
Our October property of the month was a classic Glasgow west end main door garden flat that sold well in excess of the Home Report value. See some of the key images we used to market this property and read how we achieved these outstanding results for our client.
Spoiled for choice
As far as traditional sandstone West End properties of this type go, this property had a string of key selling points that allowed us to make it stand out from the rest. From the main door, generous corner position and private gardens to the gorgeous kitchen, period features and luxury bathroom with underfloor heating – there were multiple aspects to highlight when marketing this property.
West End Living
As well as the high quality, spacious property itself – the location was a key selling point. Situated perfectly for easy access to the West End’s highlights including Byres Road, Botanic Gardens and Hyndland Road to name a few, the location of this property was something that crossed target markets and widened the interest further.
The spacious accommodation of the property was ideally suited to a couple or family looking to put down roots in this sought after area, without compromising on space. Equally though, the set up of the accommodation had a lot of flexibility, so we were sure to include young professional couples when promoting this property. With the Home Report value set at £375,000 we put the property to market at Offers Over £349,995.
37 potential buyers viewed the propertyand just two weeks after our online marketing campaign launched, the property sold for a figure well in excess of Home Report valuation. And crucially, our clients did not have to pay us thousands of pounds in commission.
How we did it
Ensuring we didn’t just focus on the most obvious target market, and widening our promotion out to include other potential buyers increased interest and competition.
As always, we produced an exquisite brochure and promoted the property across key national property websites including Rightmove, Prime Location and Zoopla, We also promoted the property across social media, with a focus on a targeted Facebook advert.
You could benefit from our fail safe approach and get results like these too, without paying unnecessary commission along the way. We provide this professional and effective service, for a fixed sales fee.* Contact us today to book in a free valuation.
*Our marketing fee is on top of this, and costs £195+VAT