June 2018 Property of the Month

Posted on 1st July 2018 in Property of the Month

June saw a cluster of beautiful properties come under our instruction, including 2 Kilmailing Road; a superb two bedroom flat in Cathcart.

First impressions

At the point of valuation, we evaluate the property and note its key highlights as well as advise the owners as to any small changes they could make to increase the potential value of the property.

At Kilmailing Road, there were the obvious selling points of the breathtaking reception hallway, striking corner lounge and modern dining kitchen. Highlighting the scale of the property, and its corner location was of high importance, ensuring prospective viewers understood the additional square footage they could be purchasing with this flat.

Our first task after being appointed as the agency for the property, was to capture these key selling points, and all of the property in general, in high quality images.

Property photography is an art, and this property presented some challenges, with the actual shape of the rooms being the main one. Ensuring that the images represented the scale, and layout of each room took time and a painstaking set up process. The time and attention to detail is always worth it, as the resulting photographs demonstrate, providing excellent representations of the property and its unique layout.

Marketing campaign

Each of our properties gain maximum exposure through a high coverage marketing campaign, and Kilmailing Road was no exception. As most house buyers know, Rightmove and Zoopla are key sites that generate traffic and viewings, and as well as featuring on here, our properties also sit on a range of other high traffic property sites. We feature some of our properties on our social media channels. The Kilmailing Road listing on our website saw heavy traffic, the day after the listing went live, as a result of our social media promotion.

Our elegant online brochure brought together all the key information on the property, including the floorplan, images and detailed descriptions.

Let the viewings commence

The day a property goes online is important, and we launched Kilmailing Road on a Friday. After just one day on the market, this property saw 18 viewings over the following weekend. We handled all viewing enquiries, and quickly followed up with each viewer to ensure any issues could be addressed immediately before more viewers attended the property.

Outstanding results

After six days on the market, Kilmailing Road received seven offers at closing date, in excess of 15% over the Home Report value. We believe our presentation of the property and highlighting of its unique selling points, as well as our high exposure marketing campaign and professional advice and approach, led to this result.

If you are looking to sell your own property, don’t forget that we provide this professional and effective service, for a fixed sales fee.* Contact us today to book in a free valuation.

*Our marketing fee is on top of this, and costs £250+VAT