July Property of the MonthPosted on 29th August 2018 in Property of the Month
July’s stand out property was this Cathcart 3 bedroom semi-detached home on Lochinver Drive. It was all about the stunning refurbished internals, outstanding kitchen, and brilliant location in this highly popular Glasgow Southside area. Find out how we generated a final offer of over £20,000 above the Home Report value.
First impressions of this home showed a well presented external, with generous gardens, in a family oriented area.
Opening the door, we were immediately struck by the flawless entrance hallway, tasteful decor and obvious care, time and attention the owners had put into renovating this 1950’s property, turning it into a modern, functional and beautiful family home.
Finding a home’s unique selling point is part of our job at valuation, and it was clear from the outset that highlighting the immaculate interiors was key for this property.
Beginning a sale with an accurate valuation is absolutely key, as is the ‘Offers Over’ price the house goes to market with. The Home Report valuation for this property was £235,000 and we took it to market at Offers Over £219,000.
The key room
Understanding the target market, in this case young families, is crucial to identifying the areas to highlight when marketing a property – and this isn’t always as obvious as it may seem, especially in a home refurbished to such a high standard as Lochinver Drive.
The property offered an excellent option for anyone looking for a move in condition family home in the area. On entering the spacious dining kitchen, with striking black fittings and double doors opening up onto the generous back garden – it was clear this large, modern space would be a focus point of our marketing campaign.
Capturing the key selling points
This property was a joy to photograph, and we used our skill and experience to ensure the key points of interest were captured and portrayed effectively. The light in the front facing living room, the scale of the striking remodelled kitchen and the large front and rear gardens were key factors we wanted to portray.
All of the images represented the property at its best and formed a core part of the marketing campaign we implemented. The polished downloadable brochure, detailed floorpan and descriptions helped ensure this property attracted the right audience, and generated maximum interest.
Outstanding results and very happy customers
Our online marketing campaign launched on 12th July, which saw the property promoted across key national property websites including Rightmove, Zoopla, On The Market and Prime Location. Just 8 days later, the property closed for offer. Within the 8 days, 30 potential buyers had viewed the property, and 10 offers were submitted on closing.
The final offer accepted was in excess of £20,000 over the Home Report Valuation.
How we did it
Results like this don’t happen by accident, but they do happen for our customers, time and again. Our valuation, presentation, marketing and experienced advice resulted in this property gaining an outstanding sale price.
You could get results like these, without paying thousands of pounds in commission along the way. We provide this professional and effective service, for a fixed sales fee of £695+VAT.* Contact us today to book in a free valuation.
*Our marketing fee is on top of this, and costs £199+VAT