December Property of the MonthPosted on 21st January 2019 in News
Our December property of the month is an immaculate flat set in a beautiful tree-lined address in the West End of Glasgow and sold just five days before Christmas. We take a look at how we got this great result for our client at what is traditionally a quieter time of year for the market. And have a look at our fantastic pictures too.
Original features, outstanding location
We knew immediately this was a property that had multiple selling points that viewers would fall in love with.
Set on the top floor of a commanding red sandstone tenement and in a great position on a desirable tree-lined crescent, we knew these aspects would be a big draw for our viewers. The location was also a key selling point for the flat – well placed for the vibrant West End of Glasgow and a short distance from the numerous amenities on Hyndland Street, Byres Road and Dumbarton Road.
Step inside and we could see the selling points that would make this property stand out from others. It boasted beautiful original features throughout such as decorative cornicing, fireplace, sash windows and stripped wooden floors as well as a bright spacious lounge and modern kitchen. The communal garden was also something to highlight to prospective buyers.
Knowing our market
This was a property that was perfectly pitched to young professional buyers. Not only was it presented in immaculate condition, but its location, character and charm would also be a big draw to this market. The images did a great job of selling these aspects and were promoted as part of our marketing activity which made sure the right people heard about this property.
With a Home Report value of £190,000, we marketed this property at offers over £175,000. And our promotion during December had obviously done the job of attracting serious buyers. With an offer accepted just five days before Christmas, our property owners were delighted with this early Christmas present – especially as they didn’t have to pay thousands of pounds in commission.
How we did it
Marketing properties during traditionally “quieter” times of the year such as December requires a more focused approach because we know how important it is to generate interest amongst the right people. We also know how important it is to get to know our clients and listen to what they love about their home – they once bought the property after all!
As always, we produced an exquisite brochure that showed the property at its best and ran promotions across key national property websites including Rightmove, Prime Location and Zoopla, as well as our social media channels.
You could benefit from our fail-safe approach and get results like these too, without paying unnecessary commission along the way. We provide this professional and effective service, for a fixed sales fee.* Contact us today to book in a free valuation.
*Our marketing fee is on top of this, and costs £250+VAT